Category: Email Marketing

When someone signs up to your newsletter, do you take them to a ‘thank you for subscribing’ page? Maybe you shouldn’t. If they signed up from...

These are the calls to action I’ve found convert the most consistently for my business – your results may vary. “Join Now” – direct and creates...

CTA stands for Call to Action. When you’re talking about an email you’re sending to your list, the call to action is when you say, “Hey Reader, click this link to get a once in a lifetime deal” or some such.

You’re writing an email.
Or you’re creating a lead magnet.
Or maybe it’s a blogpost.
Whatever it is, somewhere in there you’re talking about how to do something.

I know firsthand how difficult it can be to continually come up with new topics for your emails.
The first 20 are easy.
The next 30 aren’t too difficult.