Back to Basics – 10 Marketing Lessons Hidden Inside the Spam Folder
Every now and then, I like to dive into my spam folder just to see what’s lurking. Today, aside from winning numerous lotteries and spotting several...
Category: Email Marketing
10.5 Things I Learned from My Inbox Today
The challenge: Learning 10 things from my inbox in one day that are worth sharing with you. Here’s what I found… 1: Test before sending or...
Forget ‘Thank You’ Pages, Do This Instead
When someone signs up to your newsletter, do you take them to a ‘thank you for subscribing’ page? Maybe you shouldn’t. If they signed up from...
My Favorite and Most Effective Calls to Action (CTAs)
These are the calls to action I’ve found convert the most consistently for my business – your results may vary. “Join Now” – direct and creates...
3 Tiny CTA Tweaks that Dramatically Increase Email Revenue
CTA stands for Call to Action. When you’re talking about an email you’re sending to your list, the call to action is when you say, “Hey Reader, click this link to get a once in a lifetime deal” or some such.
